At Ikigai-shu we empower our clients with the knowledge and experience to provide the highest levels of service and expertise in the sake and wine categories, enhancing their careers and improving performance of the organizations they represent.


With solid knowledge comes the confidence to deliver the best results and set higher standards at every touchpoint of the business.


Who will benefit from Ikigai-shu education and training programmes?

  • Food & Beverage Managers whose daily task is to improve performance of wine and sake menus by selecting and reviewing sales trends influenced by consumer behaviour, changing the market landscape, as well as making well-calculated decisions on the appropriate cost of goods based on the production methods, vintage variations and demand vs supply scenarios.
  • Sommeliers who are deeply passionate about wines and sake and wish to take their knowledge to the next level, improve their qualifications and have access to additional career opportunities.
  • Bar staff who want to include wine, sake and shochu-based cocktails to the menu and need guidance on product selection.
  • Purchasing Managers who need to gain a clear understanding of wine and sake category basics to feel confident in dealing with the procurement pipeline.
  • Corporate and private aviation companies, cruise ships and hospitality staff who want to improve their knowledge of beverage service, and have a competitive edge over their peers within the marketplace.





The Wine & Spirit Education Trust (WSET) is the largest global provider of wine, spirits and sake qualifications. Trusted by the world’s most recognized drinks organization’s, WSET has led the design and delivery of wine, spirit and sake education for five decades. With four progressive levels of study offered through a network of course providers in more than 70 countries and translated into multiple languages, WSET qualifications inspire and empower drinks professionals and enthusiasts.


Explore the world of sake with Ikigai-shu, the only Approved Program Provider in the Middle East offering Level 1 and Level 3 Award in Sake Qualifications.

Ikigai-cha Tea Academy

IKIGAI-CHA TEA ACADEMY is an educational platform that was founded based on a deep passion for Japanese tea.  Open to both professionals and enthusiasts, our programs offer a unique journey of discovery into the world of tea to witness the magnificent transformation of leaves into a seductive beverage – a true delicacy packed with the power of epi-nutrients.


IKIGAI-CHA TEA ACADEMY’S purpose is to support Japanese tea industry,  demystify the world of tea, enable consumers and professionals to make informed choices on selecting, preparing, serving, pairing, and most importantly, enjoying quality, authentic Japanese teas.